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SQL for Product Managers: Data Analysis and Insights

YOUR PATHWAY TO SUCCESS

This intensive 5-day course empowers product managers with the essential SQL skills to extract valuable insights from product data. Participants will learn how to write SQL queries to retrieve, filter, sort, and aggregate data from databases.

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Course Duration

5 Days

Course Details

This intensive 5-day course empowers product managers with the essential SQL skills to extract valuable insights from product data. Participants will learn how to write SQL queries to retrieve, filter, sort, and aggregate data from databases. The course covers key topics such as SELECT statements, WHERE clauses, JOINs, GROUP BY clauses, and aggregate functions. Participants will gain practical experience writing SQL queries to answer real-world product questions and make data-driven decisions.

This course emphasizes practical application and hands-on experience. Participants will work with real product datasets, learn how to use SQL clients and database management systems, and develop SQL queries to analyze user behavior, track product performance, and identify areas for improvement. We’ll explore various SQL techniques, learn how to write efficient and optimized queries, and understand how to integrate SQL with other data analysis tools. By the end of this course, participants will be proficient in using SQL to extract valuable insights from product data and make data-driven product decisions.

By the end of this course, learners will be able to:

  • Write SQL queries to retrieve data from databases.
  • Filter and sort data using WHERE clauses and ORDER BY clauses.
  • Join data from multiple tables using JOINs.
  • Aggregate data using GROUP BY clauses and aggregate functions.
  • Use SQL to answer real-world product questions.
  • Product managers seeking to enhance their data analysis skills.
  • Data analysts working with product data.
  • Marketing professionals involved in product analysis.
  • Anyone interested in learning SQL for product management.

Course Outline

5 days Course

  • Introduction to SQL and Databases:
    • What is SQL? Definition, purpose, and applications.
    • Relational databases and database management systems (DBMS).
    • SQL syntax and basic commands.
    • Practical exercise: Setting up a SQL environment and running basic queries.
  • SELECT Statements and WHERE Clauses:
    • Retrieving data using SELECT statements.
    • Filtering data using WHERE clauses.
    • Comparison operators and logical operators.
    • Practical exercise: Writing queries to retrieve and filter product data.
    • JOINs:
      • Joining data from multiple tables.
      • Inner joins, left joins, right joins, and full joins.
      • Practical exercise: Writing queries to join data from different product tables.
    • GROUP BY Clauses and Aggregate Functions:
      • Aggregating data using GROUP BY clauses.
      • Aggregate functions: COUNT, SUM, AVG, MIN, and MAX.
      • Practical exercise: Writing queries to aggregate and analyze product data.
    • Advanced SQL Techniques:
      • Subqueries and common table expressions (CTEs).
      • Window functions.
      • SQL best practices and optimization.
      • Practical exercise: Writing complex SQL queries to answer real-world product questions.