Discover
Product Strategy and Roadmap
YOUR PATHWAY TO SUCCESS
This intensive 5-day course provides a comprehensive understanding of product strategy and roadmap development, essential skills for guiding the direction and success of a product.
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Course Duration
5 Days
Course Details
This intensive 5-day course provides a comprehensive understanding of product strategy and roadmap development, essential skills for guiding the direction and success of a product. Participants will learn how to define a compelling product vision, conduct market research and competitive analysis, develop a product strategy, create a product roadmap, and prioritize features based on business goals and customer value. The course covers key topics such as product positioning, target audience identification, product lifecycle management, and roadmap communication. Real-world examples will illustrate how effective product strategy and roadmaps have driven product success.
This course emphasizes practical application and hands-on experience. Participants will engage in market research exercises, develop product strategies for various product scenarios, and create product roadmaps using different tools and techniques. We’ll explore various product strategy frameworks, learn how to align product development with business objectives, and understand how to communicate the product roadmap effectively to stakeholders. By the end of this course, participants will be equipped with the skills needed to develop and execute effective product strategies and roadmaps.
By the end of this course, learners will be able to:
- Define a compelling product vision and mission.
- Conduct market research and competitive analysis.
- Develop a product strategy that aligns with business goals.
- Create a product roadmap that prioritizes features and timelines.
- Communicate the product roadmap effectively to stakeholders.
- Product managers responsible for product strategy and roadmap development.
- Product owners working with agile development teams.
- Marketing professionals involved in product planning and strategy.
- Anyone interested in learning about product strategy and roadmap development.
Course Outline
5 days Course
- Introduction to Product Strategy:
- What is product strategy? Definition, importance, and components.
- Product vision and mission: Defining the North Star for product development.
- Product strategy frameworks and methodologies.
- Case study: Analysis of a company with a strong product strategy.
- Market Research and Competitive Analysis:
- Market research methods: Understanding customer needs and market trends.
- Competitive analysis: Identifying competitors and analyzing their strengths and weaknesses.
- SWOT analysis: Identifying opportunities and threats.
- Practical exercise: Conducting market research and competitive analysis for a specific product.
- Product Strategy Development:
- Target audience identification and segmentation.
- Product positioning and value proposition.
- Product lifecycle management.
- Practical exercise: Developing a product strategy for a specific product.
- Product Strategy Development:
- Product Roadmap Creation:
- Product roadmap components: Features, timelines, and milestones.
- Prioritizing features based on business goals and customer value.
- Roadmap tools and techniques.
- Practical exercise: Creating a product roadmap for a specific product.
- Product Roadmap Creation:
- Roadmap Communication and Execution:
- Communicating the product roadmap to stakeholders.
- Roadmap review and updates.
- Product roadmap execution and tracking.
- Case study: Analysis of a company with an effective product roadmap
- Roadmap Communication and Execution:
