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Learn Product Marketing
YOUR PATHWAY TO SUCCESS
This intensive 5-day course provides a comprehensive guide to product marketing, equipping participants with the skills and knowledge to successfully launch and promote products.
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Take the next step in your learning journey and enroll in our course today! Whether you’re looking to upgrade your skills, advance your career, or explore a new passion, this course is designed to help you succeed. Secure your spot now and gain instant access to expert-led lessons, practical insights, and valuable resources. Don’t miss this opportunity—register now and start learning!
Course Duration
5 Days
Course Details
This intensive 5-day course provides a comprehensive guide to product marketing, equipping participants with the skills and knowledge to successfully launch and promote products. Product marketing plays a crucial role in bridging the gap between product development and sales, ensuring that products are effectively positioned, targeted, and communicated to the market. This course explores the various aspects of product marketing, including market research, product positioning, messaging development, go-to-market strategy, sales enablement, and product launch execution. Participants will Learn Product Marketing how to identify target audiences, understand customer needs, develop compelling value propositions, and create marketing materials that resonate with the market. The course emphasizes a practical, hands-on approach, combining theoretical concepts with case studies, workshops, and real-world examples. Participants will have the opportunity to develop a product marketing plan for a new or existing product, applying the concepts learned throughout the course.
This course emphasizes the importance of understanding the product lifecycle and adapting product marketing strategies accordingly. It also covers the collaboration between product marketing and other functions, such as product management, sales, and marketing communications. By the end of this course, participants will be able to develop and execute effective product marketing strategies that drive product adoption, increase market share, and achieve business objectives.
By the end of this course, learners will be able to:
- Conductmarket research and analyze customer needs.
- Developproduct positioning and messaging.
- Creatego-to-market strategies.
- Enablesales teams with the necessary tools and information.
- Executeproduct launches effectively.
- Measureproduct marketing performance.
- Product Marketers:Individuals responsible for marketing specific products or services.
- Product Managers:Individuals responsible for the development and management of products.
- Marketing Managers:Marketing managers who oversee product marketing activities.
- Sales Managers:Sales leaders who need to understand product marketing strategies.
- Entrepreneurs and Business Owners:Individuals who are launching new products or services.
Course Outline
5 days Course
- Introduction to Product Marketing and Market Research: The role of product marketing, understanding the product lifecycle, market research methodologies, analyzing customer needs and competitive landscape. Case study: Analyzing a successful product launch.
- Product Positioning and Messaging:Developing product positioning, creating compelling value propositions, crafting key messages, target audience segmentation. Practical exercise: Developing product positioning and messaging for a new product.
- Go-to-Market Strategy:Developing a go-to-market strategy, identifying target channels, creating marketing materials, sales enablement. Practical exercise: Developing a go-to-market plan.
- Product Launch Execution:Executing a product launch, coordinating marketing activities, sales training, public relations, social media marketing. Case study: Executing a product launch.
- Product Launch Execution:Executing a product launch, coordinating marketing activities, sales training, public relations, social media marketing. Case study: Executing a product launch.
