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Marketing Strategy Development
YOUR PATHWAY TO SUCCESS
This intensive 5-day course provides a structured approach to developing comprehensive marketing strategies. In today’s complex and competitive business environment, a well-defined marketing strategy is crucial for achieving business objectives, maximizing resources, and ensuring sustainable growth.
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Take the next step in your learning journey and enroll in our course today! Whether you’re looking to upgrade your skills, advance your career, or explore a new passion, this course is designed to help you succeed. Secure your spot now and gain instant access to expert-led lessons, practical insights, and valuable resources. Don’t miss this opportunity—register now and start learning!
Course Duration
5 Days
Course Details
This intensive 5-day course provides a structured approach to developing comprehensive marketing strategies. In today’s complex and competitive business environment, a well-defined marketing strategy is crucial for achieving business objectives, maximizing resources, and ensuring sustainable growth.
By the end of this course, participants will be able to:
- Understand the Role of an Office Administrator– Analyze the importance of administration in an organization through real-world case studies of successful office management.
- Enhance Organizational and Time Management Skills– Develop task prioritization strategies and learn effective time management techniques using interactive scenarios.
- Improve Professional Communication– Practice drafting professional emails, memos, and business letters through role-playing activities and real-world business communication challenges.
- Apply Record-Keeping Best Practices– Learn the principles of document management by organizing mock records and solving record-keeping challenges.
- Utilize Office Technology Effectively– Gain hands-on experience with office software (Microsoft Office, Google Workspace) through guided simulations.
- Handle Office Challenges with Confidence– Participate in problem-solving exercises based on common administrative challenges such as workflow disruptions, scheduling conflicts, and document mismanagement.
- Marketing Managers:Individuals responsible for developing and implementing marketing strategies.
- Marketing Analysts:Professionals who analyze market data and contribute to strategy development.
- Product Managers:Individuals responsible for the marketing of specific products or services.
- Business Owners and Entrepreneurs:Individuals who need to create marketing strategies for their businesses.
- Sales Managers:Sales leaders who need to align sales efforts with marketing strategies.
- Consultants:Marketing consultants who advise businesses on marketing strategy.
Students and Recent Graduates: Students and recent graduates in business or marketing fields.
Course Outline
5 days Course
Introduction to Office Administration – Roles & Responsibilities
- Case Study:“The Impact of a Well-Managed Office” – A look at how strong administration contributes to a company’s success.
- Understanding the functions of an office administrator.
- Developing a professional mindset and workplace etiquette.
- Identifying key skills: organization, communication, and adaptability.
- Hands-on Activity: Role-play scenarios for daily administrative tasks.
Time and Task Management for Administrators
- Case Study:“A Day in the Life of an Office Administrator” – Analyzing time-wasting activities and strategies to optimize workflow.
- Prioritization techniques: The Eisenhower Matrix and ABCD prioritization method.
- Task delegation and workload balancing.
- Overcoming common productivity challenges (e.g., interruptions, multitasking).
- Hands-on Activity: Developing an optimized daily schedule based on a real-world office scenario.
Communication Skills for Effective Administration
- Case Study:“The Cost of Poor Communication” – Examining a real-life business failure due to miscommunication.
- Drafting professional business correspondence: emails, memos, and reports.
- Verbal communication skills: Handling phone calls and in-person interactions.
- Managing difficult conversations with colleagues and clients.
- Hands-on Activity: Writing and revising business emails based on case scenarios.
Record-Keeping, Filing Systems & Office Technology
- Case Study:“Lost Files, Lost Business” – Examining the impact of poor document management.
- Understanding the principles of record-keeping and compliance with data protection laws.
- Implementing effective filing systems (physical and digital).
- Introduction to office productivity tools: Microsoft Office Suite and Google Workspace.
- Hands-on Activity: Organizing a sample office filing system and retrieving documents based on a given case scenario.
Office Efficiency, Problem-Solving & Best Practices
- Case Study:“Crisis in the Office – A Scheduling Nightmare” – Solving a real-world administrative challenge.
- Handling office emergencies and last-minute changes.
- Supporting management and working collaboratively with teams.
- Evaluating office efficiency and implementing improvements.
- Hands-on Activity: Group exercise on solving workflow bottlenecks in an office setting.
