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ChatGPT and Generative AI for Business
YOUR PATHWAY TO SUCCESS
The advent of ChatGPT and other generative AI models has revolutionized how businesses operate, creating unprecedented opportunities for content creation, customer interaction, and process automation. This 5-day course provides a practical exploration of ChatGPT and generative AI, focusing on their business applications and how non-technical employees can leverage these powerful tools.
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Course Duration
5 Days
Enroll By
Every Week
Course Type
Online/ London
Course Details
The advent of ChatGPT and other generative AI models has revolutionized how businesses operate, creating unprecedented opportunities for content creation, customer interaction, and process automation. This 5-day course provides a practical exploration of ChatGPT and generative AI, focusing on their business applications and how non-technical employees can leverage these powerful tools. Participants will learn how to effectively prompt these models to generate high-quality content, automate repetitive tasks, personalize customer experiences, and gain valuable insights from data. The course emphasizes hands-on experience through practical exercises and real-world case studies, enabling participants to immediately apply these technologies to their specific business needs.
This course empowers business professionals across various departments to harness the potential of generative AI. Participants will gain the skills and knowledge needed to craft effective prompts, fine-tune model outputs, and integrate these powerful tools into their daily workflows, unlocking new levels of productivity and innovation.
By the end of this course, learners will be able to:
- Understand the capabilities and limitations of ChatGPT and other generative AI models.
- Craft effective prompts to generate high-quality text, images, and other content.
- Automate repetitive tasks and improve efficiency using generative AI.
- Personalize customer experiences and enhance customer interaction.
- Gain insights from data and use generative AI for business decision-making.
- Marketing professionals, content creators, and customer service representatives.
- Business analysts, project managers, and other professionals looking to automate tasks.
- Anyone interested in exploring the business applications of generative AI.
Course Outline
5 days Course
- Introduction to Generative AI & ChatGPT:
- What is Generative AI?: Exploring the different types of generative AI models and their capabilities.
- Introduction to ChatGPT: Understanding the architecture and functionalities of ChatGPT and its applications.
- Prompt Engineering Fundamentals: Learning how to write effective prompts to get desired outputs from generative AI models.
- Case Study: Generating marketing copy for a product using ChatGPT. Interactive exercise: Writing prompts for different content creation tasks.
- Content Creation with Generative AI:
- Generating Text Content: Using ChatGPT for writing blog posts, articles, social media updates, and other written content.
- Creating Images and Other Visuals: Exploring AI tools for generating images, videos, and other visual content.
- Case Study: Creating a complete marketing campaign using AI-generated content. Interactive exercise: Generating different types of content using generative AI tools.
- Automation & Productivity with Generative AI:
- Automating Repetitive Tasks: Using generative AI to automate tasks such as data entry, email writing, and report generation.
- Building AI-Powered Workflows: Integrating generative AI into existing workflows to improve efficiency and productivity.
- Case Study: Automating customer support inquiries using ChatGPT. Interactive exercise: Building a simple AI-powered workflow.
- Automation & Productivity with Generative AI:
- Customer Interaction & Personalization:
- Personalizing Customer Experiences: Using generative AI to personalize customer interactions and improve customer satisfaction.
- Building AI Chatbots: Creating chatbots using ChatGPT to handle customer inquiries and provide support.
- Case Study: Personalizing email marketing campaigns using AI-generated content. Interactive exercise: Building a simple chatbot using ChatGPT.
- Customer Interaction & Personalization:
- Data Analysis, Insights & Future Trends:
- Gaining Insights from Data: Using generative AI to analyze data and extract valuable insights.
- The Future of Generative AI: Exploring emerging trends and potential future applications of generative AI in business.
- Ethical Considerations: Discussing the ethical implications of using generative AI, including bias and misinformation.
- Case Study: Using generative AI to analyze customer feedback and identify areas for improvement. Interactive exercise: Brainstorming new business applications for generative AI.
- Data Analysis, Insights & Future Trends:
