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Google Ads and Analytics
YOUR PATHWAY TO SUCCESS
This intensive 5-day course provides a comprehensive understanding of Google Ads (formerly Google AdWords) and Google Analytics, two essential tools for driving online visibility, traffic, and conversions.
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Course Duration
5 Days
Course Details
This intensive 5-day course provides a comprehensive understanding of Google Ads (formerly Google AdWords) and Google Analytics, two essential tools for driving online visibility, traffic, and conversions. Google Ads allows businesses to reach their target audience through paid search, display, and video advertising, while Google Analytics provides valuable insights into website traffic, user behavior, and campaign performance. This course equips participants with the knowledge and practical skills to create, manage, and optimize Google Ads campaigns, as well as analyze website data using Google Analytics to make data-driven decisions. Participants will learn about keyword research, campaign setup, ad copywriting, bidding strategies, targeting options, conversion tracking, and reporting. The course emphasizes a hands-on approach, combining theoretical concepts with practical exercises, case studies, and real-world examples. Participants will have the opportunity to create and manage Google Ads campaigns, analyze website data using Google Analytics, and gain valuable experience that they can apply immediately.
This course emphasizes the importance of aligning Google Ads campaigns with business objectives and measuring return on investment (ROI). It also covers the integration of Google Ads and Google Analytics to gain a holistic view of campaign performance and website traffic. By the end of this course, participants will be able to develop and execute effective Google Ads strategies, analyze website data to identify areas for improvement, and make data-driven decisions to optimize campaigns and achieve business goals.
By the end of this course, learners will be able to:
- Understandthe Google Ads platform and the different campaign types (search, display, video, shopping).
- Conductkeyword research and develop targeted keyword lists for Google Ads campaigns.
- Createand manage Google Ads campaigns, including setting budgets, bidding strategies, and targeting options.
- Writecompelling ad copy that attracts clicks and drives conversions.
- Trackand measure Google Ads campaign performance using Google Analytics and other reporting tools.
- Analyzewebsite data using Google Analytics to understand user behavior and identify areas for improvement.
- Digital Marketing Professionals:Marketing professionals who want to specialize in Google Ads and Analytics or enhance their existing skills.
- PPC Specialists:Individuals who are currently managing pay-per-click (PPC) advertising campaigns.
- E-commerce Professionals:Individuals working in e-commerce who want to drive online sales through Google Ads.
- Small Business Owners and Entrepreneurs:Business owners who want to use Google Ads to reach more customers and grow their business.
- Marketing Managers:Marketing managers who are responsible for overseeing Google Ads campaigns.
- Web Analysts:Individuals who analyze website data and provide insights to improve website performance.
- Students and Recent Graduates:Students and recent graduates in marketing or related fields who want to gain practical Google Ads and Analytics skills.
Course Outline
5 days Course
- Introduction to Google Ads and Google Analytics:The Google Ads platform, campaign types, setting up a Google Ads account, the Google Analytics platform, setting up Google Analytics, linking Google Ads and Google Analytics. Case study: Analyzing a successful Google Ads campaign.
- Keyword Research and Campaign Setup:Keyword research tools, developing keyword lists, match types, campaign structure, targeting options (demographic, geographic, contextual). Practical exercise: Creating a Google Ads campaign.
- Ad Copywriting and Bidding Strategies:Writing effective ad copy, ad extensions, A/B testing, bidding strategies (manual bidding, automated bidding), budget management. Practical exercise: Writing ad copy for a Google Ads campaign.
- Ad Copywriting and Bidding Strategies:Writing effective ad copy, ad extensions, A/B testing, bidding strategies (manual bidding, automated bidding), budget management. Practical exercise: Writing ad copy for a Google Ads campaign.
- Ad Copywriting and Bidding Strategies:Writing effective ad copy, ad extensions, A/B testing, bidding strategies (manual bidding, automated bidding), budget management. Practical exercise: Writing ad copy for a Google Ads campaign.
